Just Do It…


Let’s get it on.

Spies, a Danish travel agency, has found a way to counter the declining birth rate in Denmark by creating a marketing campaign which promotes sex on holiday.


Do It For Denmark campaign kicks off with a video depicting the declining birthrate  in the country. The YouTube sensation  makes a plea for Danish couples of every persuasion to just do it. The country has the lowest birth rate in 27 years. Fewer Danes means less people to support the aging population.

Studies show that Danes have 46% more sex on city breaks and suggest trips to Barcelona, New York, London, Paris, Rome and Berlin. It appears that Danes do it better in the big city.


It is obviously too early to establish the net effect on the Danish population, but I bet the Danes are having fun trying….population increases to be posted in 9 months.

Conception Prize…3 Years of Free Diapers

In the interim, Spies wants you to book your trip during ovulation. They also offer the following tips:

  • Use your cycle to identify the most likely time to conceive.
  • Men, avoid tight pants even if you think it looks good.
  • Remember to exercise and keep a healthy body weight.
  • Avoid stress.
  •  Get a massage or try yoga.
  • Take advantage of gravity…lie down for at least 15 minutes after sex.
  • Most importantly, do not forget to have unprotected sex.

Can you imagine what the Tea Party would have to say if a U.S. travel agency promoted this type of behavior…they would blow their lid.

The Just Do It concept needs to go viral all over the world. It could prevent conscious uncoupling, promote urban tourism, keep civilization thriving, as well as be a cause celeb in China where procreating is restricted.

I am online booking our next vacation as I publish this post. I wonder if my daughter would like a sibling?!

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