New Broad Invades L.A…

photo:bruce damonte
photo:bruce damonte

It’s L.A. and there’s a new Broad in town.

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This one is very artsy and all class.

Broad Waiting Line
Broad Waiting Line

Welcome to the Broad Museum which just debuted in downtown Los Angeles, situated next door to Frank Gehry’s, Walt Disney Concert Hall.

Robert Therrian, No Title 1993 Ceramic epoxy on fiberglass.
Robert Therrian, No Title 1993. Ceramic epoxy on fiberglass.

Your plate is full the minute you walk into the lobby…on display is Robert Therrian’s, No Title, which I would interpret as plates.

Urs Fischer, Untitled 2012 in cast aluminum
Urs Fischer, Untitled 2012. Cast aluminum

Urs Fischer’s, Untitled (2012) cast aluminum light post installation in the lobby illuminates your journey upstairs.

The Broad is a contemporary art museum named for philanthropist Eli Broad and his wife, Edythe, who are financing the $140 million building.
Broad Escalator
Broad Escalator
The museum is designed by Diller Scofidio + Renfro in collaboration with Gensler. With its innovative “veil-and-vault” concept, the 120,000-square-foot building features two floors of gallery space to showcase the Broad’s comprehensive collection.
The “veil” is made of 2,500 fiberglass reinforced concrete panels and 850 tons of steel. The vault walls are comprised of venetian plaster.
The museum is the headquarters for The Broad Art Foundation’s worldwide lending library. The Broad collection averages one acquisition per week.
Chuck Close, John 1971-72. One of Close's earliest paintings
Chuck Close, John 1971-72. One of Close’s earliest paintings
Broad Hallways
Broad Hallway
 Come one, come all. It is free admission. You can choose to pop by or go online and select a day and time at ticketing@thebroad.org.
3rd Floor, Broad Museum
3rd Floor, Broad Museum

Initially, I  was not overwhelmed by the exterior of the building when I did a drive by several months ago.

El ANatsui, Red Block 2010 Made with bottle caps, reused aluminum commercial packaging, copper wire.
El Anatsui, Red Block 2010. Made with bottle caps, reused aluminum commercial packaging, copper wire.

Step inside and appreciate the simplicity of the modern interior as well as the lighting and spatial sensibility of the artwork. The third-floor gallery features 318 skylights that filter in diffused northern light.

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The effect is much more impressive and user friendly than the new Whitney in New York City.

Jeff Koons, Tulips
Jeff Koons, Tulips

The Broad collection contains nearly 2,000 works of art from the 1950’s to present day. It is among the most prominent holdings of postwar and contemporary art worldwide.

Kara Walker, Burning African Village Play Set with Big House and Lynching 2006Painted laser cut steel.
Kara Walker, Burning African Village Play Set with Big House and Lynching 2006Painted laser cut steel.

Joanne Heyler is the Founding Director and Chief Curator. Under Ms. Heyler’s direction, the Foundation’s collection has grown by 65 percent, with the addition of nearly 70 artists, including work by crucial postwar figures such as Andy Warhol and Joseph Beuys, as well as more recent artists, Damien Hirst, Sharon Lockhart and Kara Walker.

Andy Warhol, Marilyn Monroe, Elvis Presley, Jacqueline Kennedy Onassis
Andy Warhol. Marilyn Monroe, Elvis Presley, Campbell Soup

Benefactor Eli Broad is the only person to build two Fortune 500 companies in different industries with KB Home and SunAmerica. He was recently ranked the 185th wealthiest person in the world with an estimated net worth of $7.1 billion.

MurakamiTakashi, Of Chinese Lions, Peonies, Skulls and Fountains 2011 Acrylic on canvas stretched on wooden panel
Tadashi Murakami, Of Chinese Lions, Peonies, Skulls and Fountains 2011. Acrylic on canvas stretched on wooden panel

Navigate the Broad with me and take in many stunning contemporary visuals.

Ellsworth Kelly, Green Blue Red 1963 Oil on canvas
Ellsworth Kelly, Green Blue Red 1963. Oil on canvas
Robert Therrien, Under The Table 1994
Robert Therrien, Under The Table 1994
Roy Lichtenstein, Coup de Chapeau II, 1996, painted and patinated bronze.
Roy Lichtenstein, Coup de Chapeau II, 1996. Painted and patinated bronze.
Jeff Koons, Party Hat 1995-7 Oil on canvas.
Jeff Koons, Party Hat 1995-7. Oil on canvas.
John Currin, Hot Pants 2010 Oil on Canvas
John Currin, Hot Pants 2010. Oil on Canvas
Jasper Johns, Watchman 1964 Oil on canvas with objects.
Jasper Johns, Watchman 1964. Oil on canvas with objects.
Chris Burden, Bateau de Guerre 2001 172 metal gas cans, 3 cannons, 8 plastic torpedoes, 3 metal lamps, 5 castle towers
Chris Burden, Bateau de Guerre 2001. 172 metal gas cans, 3 cannons, 8 plastic torpedoes, 3 metal lamps, 5 castle towers
Julian Schnabel, The Walk Home 1985 Oil, plates, copper, bronze, fiberglas and Bondo on wooden panels
Julian Schnabel, The Walk Home 1985. Oil, plates, copper, bronze, fiberglas and Bondo on wooden panels

Make plans to spend time at The Broad.

This Broad is one hell of a class act.

Broad Museum 221 South Grand Ave, Los Angeles, California. Open Tuesday & Wednesday 10am-5pm, Thursday & Friday 11am-8pm, Saturday 10am-8pm, Sunday 10am-6pm. Parking garage under the building. Parking is $12 for three hours with museum validation. Pick up your parking card validation in the lobby. Tickets online at tickets@thebroad.org.

One Comment

  1. Paula Lopez says:

    I would love to spend time there- it looks like it has managed to put a proper framework around contemporary art!

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