The TV is always on.

It’s all about Breaking News because living in Humpty Trumpty’s world every day brings a new disaster, conflict, pandemic, economic devastation and racial tensions.

In between Breaking News, pharmaceutical ads dominate.

The drug names are more bewildering then what parents are inventing for their newborns.

Why not name a drug after the disease or an symptom of the ailment.

Everyone is familiar with Viagra.

No guessing what purpose it serves since it has been the butt of many jokes, but what if 22 years ago, when it first appeared on drugstore shelves, it was called, Boner or Hard On.

No doubts there.

Summer’s Eve I guess conjures up pleasant thoughts and is evocative of its use, but why beat around the bush?

One of the new meds I have been hearing about  is Qwo.

Any guesses?

Qwo (collagenase clostridium histolyticum-aaes) is for the treatment of moderate to severe cellulite in the buttocks of adult women.

Who can remember that, but if it was simply called RTD or Removal of Tush Dimples no one would forget.

How about the latest migraine med named Ubrelvy for the acute treatment of migraine.

My migraine medication is Zomig.

What do these names conjure up?

If they were labeled HEX (head explosion) we could readily recall and identify with.

How about Xanax and Prozac.

I’ve heard both of them called the Housewife drug.

Why not just name them, HD, Coping or SAHM (stay at home moms need coping mechanism).

Birth control…Mircette, Yaz, Yasmin…seriously. Just call it NB…no baby.

And then the commercials go on to state that you can experience heart issues, fainting, insomnia, diarrhea, vomiting, vision loss, drowsiness, headache, hypertension, rash or even death.

It’s easier to sit in the dark and suffer.

On top of the Coronavirus, racial tensions and the economy, every day we have to hear about the devastating side effects of Agent Orange, the extreme side effects one can experience from taking a medication, add into the mix the commercials about dogs that are being abused, is there any doubt that Americans are depressed?!

Can’t we just go back to commercials about beer or Wendy’s, Where’s The Beef, Coca-Cola’s tear jerker featuring Mean Joe Greene, Cindy Crawford’s Pepsi commercial or the sassy Energizer Bunny?

I think I will grab an HD and think about all this.

Photo:Valiant recovery.com