The dawning of a new restaurant on the upper west side below 80th Street…not a common occurrence.

I was very excited especially since the owners are brothers, Eric and Bruce Bromberg, the successful team behind the always reliable and delish Blue Ribbon empire. They now have eight in NYC and recently opened the first Blue Ribbon Sushi California location at The Grove in Los Angeles.

The Ribbon just opened and I quickly made a reservation.

I must admit I cannot tie a pretty ribbon round this place.

The greeting was tepid…no less than three miserable looking hostesses…OMG, were they all menustrating at the same time?! I tried to brighten the evening, but no one bit.

The room is dark with low ceilings and heavy on the wood…not a bright and happy ambiance.

We were led to our table which wasn’t ready…no worries. It afforded me the opportunity to take in the surroundings and peek through the glass window that ensconced the large, busy kitchen and home to chef Martin Brock.

We were seated at my least favorite set up. Square wooden tables pushed up tight against each other just like our NYC parking garage.

It is always a conundrum as to which eye level part of my anatomy to offer table neighbors…vagina or butt?

It was impossible to hear the server the room was soo noisy. And hot…what a way to torture a menopausal woman.

I ordered a dry yet rich La Croix du Prieur Syrah from Provence 2014…a meager pour ($11). David imbibed the Ommegang Witte draft beer ($8/160z).

I never order a hamburger twice in one week, but the server raved and I was curious to compare it to my favorite hamburger at Landmarc at the Time Warner Center.

We had dined at Landmarc the night before, celebrating my cousin Susan’s birthday. The burger was fabulous, not so much at The Ribbon.

The Beef Burger was quite ordinary, the meat not sweet or juicy, the bun uninspired, the arugula and tomato not perky, although the pickled cucumbers were tasty ($15.50). The fries arrived cold and the sever was very accommodating. The next batch was hot, but unimpressive.

David order the Shroom Burger, a roasted portobello patty with caramelized onions, gruyere and arugula ($17.50), but the server returned to say they were all gone.

David chose instead the seasonal vegetable risotto which was very tasty ($24).

There is a heavy emphasis on rotisserie and charcuterie. Our neighbor ordered the half Amish chicken. It was a generous portion and purportedly delicious ($26).

The Butcher’s Royale was very popular and did look appealing, ladened with fresh sliced meats and cheeses accompanied by house made pates, pickled veggies as well as hearty breads ($78). I thought the price was a bit high even for sharing.

Between the heat, excessive noise, closeness of the tables and my very ordinary meal we dodged and headed home. I was tempted to stop in our ‘hood at La Traviata for a slice of white pizza, but decided to be good (I hate being logical).

I was hoping for a neighborhood revelation, but I left disappointed.

Perhaps the winning formula is to sit in the front bar area, equip with TV’s and AC…maybe that’s the ticket.

I’ll give The Ribbon one more try. It might be fun to try the fried chicken wings special ($15) served only on Sunday and Monday nights from 5pm to closing…perfect for NFL watching.

Note: The Ribbon will be open every day for lunch and dinner starting in August.

The Ribbon 20 West 72nd Street between Central Park West and Columbus. Open seven days a week for dinner. Reservations on OpenTable.com.