Engage With TLC’s Bride By Design…


Tonight will be the big bridal reveal when Bride By Design debuts on TLC.

Build-A-Bride is a brilliant concept for all the brides out there that crave one of a kind wedding gowns without having to pay couture prices.

Heidi Elnora
Heidi Elnora

Meet Heidi Elnora, bridal gown designer and season 2 Project Runway competitor.

I was casually introduced to Heidi Elnora and her Build-A-Bride concept by my accomplished and very competent daughter who is a high energy TV agent. She had just sold, Bride By Design, to TLC.

No nepotism here…I really admire the idea and wanted to spread the bridal gospel. Hallelujah, Heidi.

Coco Marie Simple wedding Gown. Perfect FOr Build-A-Bride
Coco Marie Wedding Gown. Perfect For Build-A-Bride

Eight years ago, Heidi created Build-A-Bride. She uses the collection to add special touches to each dress. Start with an elegant, simple wedding dress (Coco Marie design), mix and match pre-made pieces such as peplums, belts, lace overlays, sleeves and embellish until the perfect wedding gown is created. 


At Heidi’s Alabama boutique, which is an unlikely location for a renowned bridal designer, cookie-cutter gowns are nowhere to be found as brides clamor for Heidi’s custom gowns and her very own Build-A-Bride collection.

The Birmingham, Alabama-born designer graduated from the Savannah College of Art and Design in 2002 and started her fashion career in Atlanta, designing children’s clothing for Carter’s.

Bridal fashion had always been a dream and after her appearance on Project Runway, Heidi decided to dedicate herself to making it a reality.

She launched the Heidi Elnora brand in November, 2006. She hired a talented team of garment artisans and established her place in the bridal fashion industry by constructing gowns with impeccable detail and modern lines.

Valerie Lynn Design
Valerie Lynn Design

Heidi’s gowns can be found in Nordstroms and numerous boutiques around the world. Her designs have been featured in such publications as Brides Magazine, Town & Country, Lucky, The New York Times and Martha Stewart Weddings.

She is the mastermind behind Birmingham Fashion Week, which showcases Southern fashion and benefits local youth.

Her southern charm wins clients over. I am busy trying to convince my husband that we should renew our vows…I want to delve into Build-A-Bride and create an outrageous Heidi Elnora original.

I can already picture myself floating down the aisle to the romantic sounds of Billy Idol’s, White Wedding.

Bride By Design on TLC, July 25th, 2014 at 10pm. Produced by Trium Entertainment. Executive producer Dana Leiken Richards.

Check out Heidi’s website at: heidielnora.com

 Invest a moment and see how the amazing Build-A-Bride concept is actualized in, 1 Dress, 11 Ways:





  1. Paula Lopez says:

    Very clever! Congratulations Courtny!!!!!

  2. This is a beautiful love letter to the incomparable Heidi Elnora! I love it!! And I love Courtny and her entire family 🙂

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