It’s L.A. and there’s a new Broad in town.
This one is very artsy and all class.
Welcome to the Broad Museum which just debuted in downtown Los Angeles, situated next door to Frank Gehry’s, Walt Disney Concert Hall.
Your plate is full the minute you walk into the lobby…on display is Robert Therrian’s, No Title, which I would interpret as plates.
Urs Fischer’s, Untitled (2012) cast aluminum light post installation in the lobby illuminates your journey upstairs.
Initially, I was not overwhelmed by the exterior of the building when I did a drive by several months ago.
Step inside and appreciate the simplicity of the modern interior as well as the lighting and spatial sensibility of the artwork. The third-floor gallery features 318 skylights that filter in diffused northern light.
The effect is much more impressive and user friendly than the new Whitney in New York City.
The Broad collection contains nearly 2,000 works of art from the 1950’s to present day. It is among the most prominent holdings of postwar and contemporary art worldwide.
Joanne Heyler is the Founding Director and Chief Curator. Under Ms. Heyler’s direction, the Foundation’s collection has grown by 65 percent, with the addition of nearly 70 artists, including work by crucial postwar figures such as Andy Warhol and Joseph Beuys, as well as more recent artists, Damien Hirst, Sharon Lockhart and Kara Walker.
Benefactor Eli Broad is the only person to build two Fortune 500 companies in different industries with KB Home and SunAmerica. He was recently ranked the 185th wealthiest person in the world with an estimated net worth of $7.1 billion.
Navigate the Broad with me and take in many stunning contemporary visuals.
Make plans to spend time at The Broad.
This Broad is one hell of a class act.
Broad Museum 221 South Grand Ave, Los Angeles, California. Open Tuesday & Wednesday 10am-5pm, Thursday & Friday 11am-8pm, Saturday 10am-8pm, Sunday 10am-6pm. Parking garage under the building. Parking is $12 for three hours with museum validation. Pick up your parking card validation in the lobby. Tickets online at tickets@thebroad.org.
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I would love to spend time there- it looks like it has managed to put a proper framework around contemporary art!