Withdrawals without altering the bottom line.

That was the case at Canada’s TD Bank last week.

Over 20,000 TD employees across Canada distributed green envelopes containing a $20 bill to every customer in more than 1,100 TD branches.

In addition, thousands of others using TD phone and online banking service were informed that they would receive a deposit directly into their accounts. A total of 30,000 customers were surprised and delighted.

“We thought we would really kick it up a notch,” said Chris Stamper, SVP corporate marketing at TD Canada Trust, explaining the idea behind the TD Thanks You campaign.

And they did, morphing an ATM into an ATM (automatic thanking machine) with a talking head voice over, stunning more than one dozen pre-selected customers and dispensing personalized gifts to each one of them.

Local branch employees aided in the customer selections. The Chosen Ones from across the country had either experienced tough times or others were rewarded for just being kind and caring.

For the big reveal, the bank was able to get the customers into the branch by asking them to come in to test a new ATM.

A single mom, who said she has never been able to take her kids anywhere, was given a trip to Disneyland.  An elderly mother was given tickets to Trinidad to visit her daughter who is battling cancer.

An avid Blue Jays fan was greeted by the Toronto Blue Jay’s star, Jose Bautista, who told him he would be throwing the first pitch out at a game.

Footage of each surprise has proven so captivating that it has received more than 2.5 million views on YouTube.

I need to bank elsewhere. All I have even received is a stinkin’ pen.

Kudos to TD…giving back really pays dividends.

Please watch the video so it all makes sense and grab some tissues…