Not Your Father’s Tire Store…

Top down, hair whipping, music blasting, cruising Wilshire Boulevard from the Pacific Ocean to Hollywood on a crisp and clear Sunday afternoon.

Destination a Firestone landmark building…not for new tires, but for some tantalizing afternoon delight.

The 1938 streamline moderne Firestone building had been slated for an update since the tire company vacated the space in 2015.

The restored Firestone building spans more than 13,000 feet and retains much of its vintage appeal from the original red floors, rounded roofline and classic warehouse windows.

The building has gone through a lengthy four-year restoration and the large, airy space serves up Chicas Tacos and kickass margaritas and microbrew beers from All Season Brewing.

Upon arrival, you need to check in and have your temperature taken and then you are seated with a card that tells you when your 90 minutes of frivolity expires.

Firestone is very COVID friendly as both the inside and outside dining areas are wide open and aggressively social distanced.

After being seated outside we headed to the Chicas counter.

I inquired as to the best item and the friendly guy in the window recommended the Steak Burrito.

I must say it was tasty and the best flour tortilla I have ever eaten…apparently the tortillas are award winning.

The quinoa (instead of rice) was velvety and moist, the steak delish. I do not enjoy refried beans so I should have eliminated that item. Also in the mix is avocado salsa, pico de gallo, pickled onion and cilantro wrapped in their Michelin award-winning flour tortilla ($10.49).

The Street Corn was perfection ($4.99).

David selected the Queso which came with a bag of stellar chips. The queso was interesting…more like a cheddar soup ($5.00).

David ordered a Fish Taco with beer battered fish, salsa, caesar salad, garlic breadcrumbs and parmesan cheese on a corn tortilla ($4.49).

The Caesar really kicked it and provided a new take on a classic dish.

He went exotic and selected the Jackfruit Taco with Avocado salsa, pico de gallo and cilantro on a corn tortilla ($4.19).

Both Taco selections were lovingly prepared and delectable.

Additionally, included on the menu are Tortilla Pizzas, Impossible Tacos, Protein Bowls, Nachos, Quesadillas, Chips and Salsa and Guacamole along with some tempting Desserts.

The margaritas from All Season Brewing were spectacular…just the     right mix of ingredients and not possessing the usual excessive sweetness.

The restaurant has a small play area and the entire place has a fun vibe.

It is nice to see the south of Wilshire/LaBrea district being revitalized and buzzing with people adhering to COVID guidelines.

It’s also groovy to have a safe option to get out and about, enjoying a cocktail and not having to cook yet another meal in Coronaville.

Firestone 800 South LaBrea Avenue Los Angeles, California. Open Monday through Thursday 3-10pm, noon to midnight on Friday and Saturday, and noon to 10 p.m. on Sunday. Street parking available.


  1. Ellie lupo says:

    Sounds really nice…..glad you got “out”… is a bit too long a drive for me,but nice to read about😊

  2. Bruce Alpert says:

    Now, if I could only get an oil change while enjoying the ambiance, food and drink.

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