The transformed cavernous space on North Highland Avenue just off Santa Monica Blvd. is a former camera store. The exhibition is designed to let visitors go behind the scenes of creating a runway collection and staging a fashion show.
We all know that the chances of obtaining a front row seat next to North West or Anna Wintour are pretty slim so this is our opportunity to be up close during FashionWeek.
Titled “Series 2: A Presentation of the Timeless Inspirations Behind a New Collection,” (the title is short and sweet and just rolls off the tongue) it features a series of rooms with displays that shed light on the influences and inspirations behind the spring runway show.
The collection originally premiered during Paris Fashion Week in October 2014, inside the Frank Gehry-designed Fondation Louis Vuitton museum which I reviewed in November. The building is a must see when in Paris. Even if you just do a drive by, it very impressive.
You experience the opening animation from the women’s runway show and gaze at hologram projections of the iconic trunk, the building block of Vuitton’s global luxury business. It undergoes a 3D metamorphosis before your eyes as lasers and neon lights flash.
Make sure to watch the entire presentation. It is a worthwhile few minutes.
Another room provides a longer video of the actually process of creating an LV bag, dress and boots. You realize why the price tags are so high.
I loved the cocaine white accessories gallery. Sunglasses are advised. Mannequins are embellished with this seasons current fashion pieces. Red and blue denim hues are the bold accent colors. Gherquiere has created a new logo look.
There is a 360-degree projection of models in the 48 looks from the collection and accessories showcased next to heritage pieces that inspired their design.
In another room there is a re-creation of the show’s backstage space where visitors experience the production day calm-and-chaos and the post-show celebration.
The timing of “Series 2” comes right after reopening of Louis Vuitton’s flagship on Rodeo Drive. The space at Rodeo and Dayton Way has gotten a complete overhaul by architect Peter Marino.
The crux of the exhibit is Ghesquière’s internal dialogue: What I can borrow or reinterpret from the past? What can I bring to the label now? What do I see for its future? It’s all there in the exhibit’s title…past, present, future.
It is definitely a worthwhile interactive adventure. You may end up at Saks 5th Avenue to purchase the latest LV collectible. The exhibit is free and there is street parking so you can totally rationalize your new purchase.
“Series 2: A Presentation of the Timeless Inspirations Behind a New Collection,” 10 a.m. to 6 p.m. Feb. 6-22, 1135 N. Highland Ave., Los Angeles.
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